Cybersquatting. Internet Trademark and Domain Name Conflicts
The Internet is part of our daily life. With its development, the quality of human life has improved; on the other hand, new problems have appeared, related, for example, to the confidentiality of information, a sedentary lifestyle, and the spread of false information.
We receive the information we are interested in seconds by typing a specific request in the browsers installed on our personal computers, mobile phones, and other gadgets. All of this is connected through the network. The competition has improved. Using various instant messaging systems with voice and video support, we communicate with friends, family, and business. There are many such popular systems now. These are WhatsApp, WeChat, Viber, Skype, Telegram, Messenger, and others. Often, the unfair use of promoted brands with legal protection is expressed in the use of the brand name in domain names by third parties. Third parties that have nothing to do with the original brand and whose primary purpose may be the sale of counterfeit products, fakes, or the sale of the purchased domain name at a cost that is several times higher than the real cost of the domain name. This sometimes leads to confusion among consumers of goods and services under these brands. This paper will focus on the modern problem, which is called "cybersquatting," and what measures are taken to combat it. However, first, the characteristics of trademark holders of recognizable brands and their business reputation are described below. We will then move on to the description of cybersquatting and an interesting judicial precedent with a description of the proceedings and the court's decision.
